PODi Europe has created a new initiative, the PODi Launch Pad Pavilion, to give digital printers the opportunity to promote their services and generate leads.
The initiative has been created in partnership with The Technology for Marketing and Advertising Show (TFM&A) and will give digital printers access to the UK’s largest exhibition for multi-channel marketing, media and advertising.
Out of the 8,815 visitors to TFM&A last year 23% said that digital printing was a main area of interest for them and to encourage more digital printers to participate in the event, PODi and TFM&A created the Launch Pad Pavilion.
PODi members Irongate, Elanders UK and locr of Germany have already signed up for the scheme. Irongate of Derby will be showcasing the exciting consumer driven personalised products they provide for leading brands like Cadbury, Thorntons and Firebox. Elanders UK offer print and packaging, e-commerce and supply-chain solutions to major brands in the retail and automotive sectors. locr GmbH will highlight how marketers can use location-based services like geographic segmentation and personalised maps to create more successful marketing campaigns.
‘Working with TFM&A, we have put together an exceptional deal to enable more digital printers and marketing services providers to exhibit there,’ said Tony Hodgson, director for PODi in Europe. ‘Many PODi members excel at multi-channel marketing services and today’s digital marketers really need smart partners who understand how best to mix online with offline channels.’
TFM&A 2015 is at Olympia in London on 25/26 February. There are still stands available in the PODi Launch Pad Pavilion for any digital printers that want to try it out.
Details of the scheme can be found at www.podi.eu/2014/12/podi-launch-pad.
