Isle of Wight-based print shop, DNN Signs, has invested in a Lightbar UV640Plus printer opening up same day print collection in its high street store.
The company invested in the printer, along with a Rolls Roller, due to an increase in wide format orders.
We spoke about converting our machine but then thought as it was eight years old we should really look at upgrading. Obviously no one likes to part with money, never mind wasting it. We had such great experience with our Valuejet as it had never put a foot wrong with easy maintenance, so we were hesitant in making a decision.
Damon Larter, managing director, said, ‘We went to the NEC Sign Show to look at a range of printers. Sometime after the show when new funds were available, we visited the Selectech show rooms to spend some time printing ourselves and getting a feel for the machine. After a thousand questions and every one of them answered, the selling point was taking a print home that we had printed and rolled up earlier that morning and walked on as a further test for durability. We had it in our shop applied to dibond, and everyone that came in commented on it. The inks are more expensive than our previous machine by almost double, but we are finding that the machine uses less ink, therefore decreasing the gap.’
One aspect of the Lightbar UV640Plus that the company has capitalised on is the ability to produce items the same day as it ordered. It is a business that has survived on word of mouth and the company feels this asset will be useful when it starts to advertise. The company has seen an increase in repeat custom, as the quality of work has also been increased along with the speed of service.
Mr Larter concluded, ‘Our workload is comfortable, which is great news as we do no advertising other than a Facebook page. The Lightbar has been an asset to our company and is an economical way to get into UV printing. We took around a year to choose the right machine and we have not been disappointed. Hopefully this year we can push the sales and see where we can go.’