Canon has announced the publication of a guide for printers who want to incorporate cross media into their service offering.
Developed using in-depth industry research, expert market knowledge and insight from independent consultants used on its Essential Business Builder Program, the guide is intended to help printers to better understand the opportunities presented by cross media and how they can benefit from them.
The guide explains the step-by-step journey that printers can take to become marketing service providers. It also helps position professional quality print as a highly relevant and effective communication platform alongside digital channels. In addition to information and insight, the guide provides case studies about businesses that have successfully incorporated cross media into their service offerings, as well as showcasing examples of innovative and effective cross media applications, with measurable Marketing Return on Investment (MROI). Completing the guide is an overview of the leading cross media technologies, provided by industry analyst Infotrends.
Antony White, European & UK Product Business Developer (Solutions), Canon Europe, said the guide would serve as ‘a conversation starter’ between printers and their customers, as well as being a ‘helpful reference tool for those who want to further leverage the value of print and their core competencies in a multi-channel communications mix’.
For more information or to get a copy of the guide, contact: cross-media_guide@cuk.canon.co.uk
