Kodak has reorganised its structure into five market-focused business divisions to make the company more responsive, competitive and entrepreneurial. 

The business divisions will be Print Systems; Enterprise Inkjet Systems; Micro 3D Printing and Packaging; Software and Solutions; and Consumer and Film.

These divisions will be end-to-end operating units with responsibility and accountability for portfolio, product design, engineering, services, sales, purchasing and supply chain.

‘Kodak has an extraordinary product and service portfolio, groundbreaking scientific and engineering expertise, and a world-famous and highly trusted brand,’ chief executive officer, Jeff Clarke, said. ‘We now have the right organizational structure for deploying those strengths to drive growth. We designed this structure to sharpen our focus on performance, predictability and accountability for business results.’ 

Brad Kruchten, will lead Print Systems serving graphic arts and commercial print customers with printing, computer to plate (CTP) imaging solutions, electrophotographic printing solutions (EPS), OEM toner and all equipment services.

Philip Cullimore, will lead the Enterprise Inkjet Systems Division and the Micro 3D Printing and Packaging Division. The former will serve existing and future inkjet printing customers and the latter packaging customers and display OEM partners. 

Software and Solutions Division, which includes Kodak Technology Solutions, Kodak’s go-to-market engine to prioritise and monetise Kodak innovations in partnership with Kodak Research Labs will be led by Eric-Yves Mahe. 

The Consumer and Film Division will be led by Steven Overman, as the company’s most consumer-facing division, with responsibility for consumer inkjet solutions, motion picture and commercial films, synthetic chemicals, and brand licensing. This division is responsible for the exploration of other potential initiatives in the consumer space.