By using exciting technology from Ricoh, Clickable Paper, Digital Printer will look at bridging the gap between print and the digital world.
The magazine’s December issue will feature a special front cover with the technology embedded into the artwork, which when scanned with a smart phone will take the reader on a journey to the online world, engaging more senses than print could working by itself.
All readers need to do to experience this exciting development in print is to download the Clickable Paper app, available from iTunes or Play Store free of charge, and scan the magazine’s front cover.
Julian Barnwell, managing director of Barnwell Print in Norfolk, trialled the technology last year and has had a lot of experience with QR codes in the past, and it is with some authority that he describes Ricoh’s Clickable Paper technology as ‘like QR codes on steroids’.
‘QR codes were great but they were never used to their full potential,’ he explained. ‘Because they were free, most companies just took consumers straight to a website. When we saw Ricoh’s Clickable Paper solution last year, we immediately recognised its enormous potential. It is a far more intelligent and dynamic product than QR technology and moves the interactivity proposition on several steps from QR codes.
Effectively, Clickable Paper enables publications to be used as a portal to direct readers to all kinds of extra information or entertainment.’
Don’t miss out on this experience, download the app and access new material today. Search Ricoh Clickable Paper on iTunes and Play store.
