The first multiple HP Indigo 7800 installation in the UK is to take place at Pureprint, after the Sussex company announced that it is to put in three of the presses in January 2015. It is already the first printer in the UK to be running two HP Indigo 10000 B2 format presses.
The Pureprint facility will then offers the full gamut of Indigo’s print capabilities, including white ink, raised print, single shot for special substrates, and PMS special colours in both B3 and B2 sheet sizes. It is being used for a wide range of range of applications, including publishing, fine art, corporate reporting, packaging, personalised direct mail and point of sale printed materials.
Aaron Archer, Pureprint’s business development director, commented: ‘The 7800s will replace the existing 7500 presses as part of our continual investment in this growing side of our business. The new platform offers enhanced productivity, to support our continued growth. Quality is improved with the same on-board spectrography as in the 10000s, assisting in colour reproduction for our national and international brand conscious clients. One of the press’s party tricks is one shot mode for those tricky delicate and heat sensitive materials used in point of sale and packaging such as lenticular and metallic boards.
‘We are now seeing real innovation from our customers as they start to explore the opportunities that this technology offers. We are pleased to support them on this journey by delivering print and marketing services which make their businesses more successful.’
Chief executive Mark Handford added: ‘We have seen growth in a number of areas of our business and none more so than through our Indigo printing department. The last year has seen a number of new customers request both the complex personalised products we are able to produce as well as cost effective high quality short run work, so this upgrade makes complete sense and puts us in a strong position to support direct marketing and publishing innovation over the next few years.’
