ProCo has entered into a strategic partnership with digital specialist Concept Communications Group (CCG) as the two companies commit to a long-term partnership for joint growth and sustainability.
The aim is that a united business will now provides superior, integrated, high-quality, high-speed communications and output – both on and off-line.
With production and campaign management centres in both the north and south of England, customers of the new integrated business will be afforded a number of additional benefits. In particular, this includes the ability to better deploy highly targeted integrated multimedia campaigns for customers, quickly and effectively – saving time, money and maximizing customer communication across their entire marketing operations.
Using the same digital press technology and innovative cross media and automated platforms at both regional sites, customers are assured of brand consistency and high quality products.
Jon Bailey, managing director, ProCo commented, ‘While our independent businesses were successful in their own right, by aligning our services and experience we are significantly strengthening our market offering, capability and ability to better service our nationwide accounts.
There are significant economies of scale to enjoy, but this move was never about cost cutting or business reduction. Both businesses will operate with the same management and operational teams in place, but with the combined technical and specialised account management resources to improve our go-to market strategy and better service our customers for sustainable long term growth.’
Giles Bowes, CCG managing director, added, ‘Between our two businesses we have many complimentary attributes, including how we see the market changing and our vision for supporting customers in the future to ensure their continued success and growth. As such, we are delighted to partner with ProCo, and look forward to combining the technical expertise of both businesses, to not only respond to changing consumer habits, but pro-actively introduce new print and communication technology innovations for exciting customer opportunities. With our ability to support large nationwide accounts, the unification of CCG with ProCo marks an important and exciting milestone for both businesses.’
