Digital Dimensions, a subscription-based online hub designed to help both commercial and in-house printers manage and grow their businesses has been launched by Canon.
The online portal will help printers with expert advice, profiling and planning tools, and mentoring programmes.
Digital Dimensions will help provide a source of inspiration, knowledge and resource to help PSPs (Print Service Providers) adapt to market changes, diversify into new application areas, attract new business and, ultimately, improve profitability.
‘PSPs are acutely aware of the need to adapt to the modern communications landscape, but often struggle to find ways to facilitate this,’ said Mark Lawn, European and UK marketing director, professional print. ‘They are also having to work harder than ever to remain competitive and differentiate the services they offer. Digital Dimensions is a platform that provides easy and instant access to business led information. This ensures that it is convenient for our customers who have extremely busy schedules, and complements the existing business development tools offered by Canon.’
The new hub features content from subject matter experts that spans business strategy and planning, selling and marketing digital print, as well as masterclasses dedicated to getting the most out of print technology and workflow solutions. It also allows users to interact via a blog and ask questions of industry experts through ‘ask the expert’ seminars.
In addition, the site hosts information on upcoming events, industry-specific news and insight, as well as providing a platform for industry peers to interact and market their services. This allows PSPs to build a professional print community online whereby they can improve business success based on the sharing of best practice.
Paul Squires, print services manager, Manchester Metropolitan University, said, ‘Canon Digital Dimensions demonstrates how we can best leverage our core skills across data and graphics and is an ideal source of information to assist us in the process.’
Marcus Clifford, partnership development director of the BPIF, added, ‘Canon Digital Dimensions provides genuine inspiration to achieve cost and efficiency improvements for clients and highlights how to deliver printed communications diligently and effectively.’
