A typical use of RePop is for POS window displays

The first user of Lintec Graphic Films’ dry-apply repositionable RePop film is Adcal Labels, which is using the substrate to produce self-apply promotional window applications for its customers.

The company uses both screen and digital production lines, and was looking for a durable self-adhesive film that could be digitally printed for cost-effective production of small window film applications – such as ‘payment accepted’ displays in shop windows and association logos for their members’ properties.

‘Our customers in the promotional window market expect product quality and consistency, but also for orders to be turned around quickly,’ explained Michael O’Connor, managing director. ‘These applications, often ordered in small batches, are best suited to the capabilities of digital print. However in our experience some self-adhesive films, especially self-clings are often uneven and difficult to print on via digital technology. This consequently affects the application’s life span as it begins to peel or deteriorate after only a couple of months. This hampers the end-user’s capability to refresh or adjust displays.’ 

RePop is a lightweight non-PVC dry adhesive 50-micron polyester film that is designed to replace the traditional ‘cling’ PVC film. Ideal for reactive promotional campaigns in the Point-of-Sale (POS) and retail markets, RePop removes the need for professional installation or removal, all the while retaining high print quality and durability.

‘Because of RePop’s paper release liner, we can use it on both our screen and digital machines, depending on the job,’ said Mr O’Connor. ‘It is also incredibly durable. Such is the quality of the adhesion that it can be repositioned infinitely and can stay up for as long as required without any visual or physical erosion. As the film is non-PVC, it is environmentally friendly, which is increasingly important for both our business and that of our customers. We have already taken a number of orders and believe the solution will be a popular addition to our product offering.’