Jon Bailey, managing director of ProCo
Sheffield-based communications specialist ProCo has installed the UK’s first HP Indigo 7800 Digital Press to explore new market potential for high-end applications.
Using new technology such as Enhanced Productivity Mode, HP’s latest digital press will improve the company’s up-time and efficiency.
‘Over the last few years, we have invested in the technology and the skillset to deliver automated marketing platforms, loyalty programmes and data-driven communications as an enabler for print and, as their adoption gains momentum, we have a very real need for more print production capabilities,’ said Jon Bailey, managing director.
‘The Indigo 7800 Digital Press is the first investment of our new financial year, kicking off an exciting period of growth and development for ProCo. More importantly, this new platform will allow us to deliver innovative applications to our customers that will really add value to their businesses.’
The Indigo 7800 offers direct printing on synthetic substrates with One Shot Colour technology, enabling print for high-value applications such as plastic cards, overlays, lenticular applications, point-of-sale and premium postcards.
The press supports ElectroInk Digital Matte for spot coating effects on glossy substrates in addition to other special inks, including HP Indigo ElectroInk Invisible Red and Light Black. It also features unique special effects including raised print, textured effects and digital water marks across thicker substrates of up to 400 gsm.
‘Our continued commitment to innovation further strengthens the company’s position at the forefront of digital technology,’ said Mr Bailey. ‘Not only does the HP Indigo 7800 Digital Press maintain the highest possible productivity through proven quality, versatility and breakthrough intelligent automation, but its special printing capabilities expand digital applications, enabling us to address new markets.’
