Pureprint has become the first printer in the UK to install a second HP Indigo 10000 B2 digital printing press creating one of the largest HP Indigo printing facilities in the country.
The company has quickly embraced the new opportunities that the HP Indigo presses have to offer and are on target to produce £10 million of digital printing in the next 12 months, only five years after adding high quality digital printing to the group’s broad range of print production and marketing services.
‘The addition of HP Indigo technology at Pureprint has transformed our business. We now offer an ever-increasing range of print on demand and short to medium run products including targeted direct mail, photobooks, calendars, published books, financial reports, packaging and point of sale materials. The combination of the best digital printing technology with our data, workflow and marketing platforms has offered genuine innovation to our clients and assisted in us winning £2 million of new contracts in the last 3 months’, said Mark Handford, chief executive.
‘We are helping new customers produce totally new communication products that are changing their businesses. After 18 months as one of only seven HP 10000 test sites around the world we have gained an intimate understanding of the capabilities of the HP 10000 press and the second press, which is now in full production mode, will enable us to meet the growing interest in our services from the UK and abroad.’
The HP Indigo digital printing department produced 20% of the company’s turnover in the past 12 months. This round of investment brings Pureprint’s capital expenditure in the latest marketing and printing technologies to £15million over the last five years.
