Soyang Europe has strengthend its portfolio of products after being appointed UK distributor by German based, large format media manufacturer, Intercoat.

Intercoat, which is a division of AMC-AG has its manufacturing facility in Kaltenkirchen in Germany and produces premium large format printing media. The company regards the appointment as a significant step forward in its aims to build a stronger presence in the UK market.

‘Our appointment of Soyang Europe as Intercoat’s distributor for the UK gives us greatly improved availability, an enviable level of stockholding and a partner entirely focussed on our product,’ said Holger Harms of Intercoat. ‘The opportunity to become Soyang’s sole self-adhesive vinyl partner – and to be able to take advantage of its highly impressive warehousing and distribution model significantly benefits our brand as we seek to increase our market share.’

‘We’re working with a really strong company,’ explained Mark Mashiter, Soyang Europe’s managing director. ‘Intercoat manufactures quality self-adhesive vinyl suitable for use on latex, solvent and UV printers in a variety of finishes and is already the first choice of adhesive substrate for many UK printing companies. What we can offer is expert product knowledge, committed customer support and the capability to hold significant stocks that ensure next day delivery for all our UK customers.’

‘Soyang Europe’s recent investment and expansion – including its new £2.1m distribution centre in the North West of England were central to us establishing the relationship,’ confirmed Mr Harms. ‘We anticipate that Intercoat will really benefit from Soyang’s strong business infrastructure and team of media specialists.