Keynote speaker Hank Vermuelen, has interviewed two envisioned avatars from the Year 2020 and will be revealing their reflections on 2014 at the Visual Media Conference.
The avatars’ view of the future of marketing communications are based on the opinions of industry thought leaders most extensive research ever carried out across Europe today.
With over 100 registrations of marketers, brand owners, directors and comms managers, the Visual Media Conference will deliver case studies and practical tools. There will be opportunity to examine the future of the diverse technologies of the communications industry: from TV to print, broadcast, email, and websites.
Sky Media will be presenting Sky AdSmart, a new approach to TV advertising. Until now everyone watching a Sky channel at the same time saw the same adverts. With Sky AdSmart different adverts can be shown to different households watching the same programme. Households can be selected based on factors like age, location and life-stage, derived from a combination of Sky’s own customer data and information from consumer profiler experts such as Experian.
