A campaign to support access to education for children in Vontovorona, Madagascar, has been launched by Arjowiggins Graphic, with a new look and feel for its Cyclus paper range.
Partnering with SOS Children’s Villages France the company is launching a new innovative nine-week campaign that showcases the brand new Cyclus logo and identity across the various communication tools.
One of Cyclus’s biggest campaigns to date and the first new logo since the products launch in the 1990s, the communication tools consist of 56,950 mailers, a notepad, a new swatch brochure, web banners, adverts and a dedicated website. Investing in its leading recycled paper brand, the campaign is targeting designers, printers and corporates in 36 countries across the world.
For each customer that orders a free Cyclus notepad, the company will gift one child from Vontovorana SOS Children’s Villages Madagascar their fees for one complete school year.
Included in the mailer is an origami fortune teller that invites customers to step back into their childhood and have some fun by personalising it with their own text.
Angela De Vorchik, operational marketing manager, commented, ‘Taking inspiration from a declaration made by Nelson Mandela who once said, ‘Education is the most powerful weapon which you can use to change the world,’ we wanted to create a mailer campaign that could support a child’s education in a really simple way. Each time our customers request a notepad they will be supporting access to education in a less-privileged part of the world and making a positive contribution to a child’s future. We’re delighted to be able to continue our long-standing partnership with SOS Children’s Villages for this campaign and raise awareness of the great work the charity is doing.’
Using CyclusOffset 140 gsm for the fortune teller, 90 gsm for the envelope, Cyclus Print 250 gsm for the mailer, and for the notepad a combination of Cyclus Print 350 gsm and CyclusOffset 90 gsm, all of the communication tools have been manufactured from 100% de-inked pulp and showcases the unique natural shade and finish that can be achieved from recycled waste paper.
Both papers are 100% recycled, FSC, Recycled Certified. Cyclus Offset is an uncoated, natural white paper, whilst Cyclus Print is a matt-coated printing paper for use in both full colour and black and white printing. With Cyclus Print the non-reflective matt surface is especially suitable for publications with a combination of large text areas and high quality pictures.
The campaign is being rolled out in the UK by Antalis, a distributor of Cyclus. Natalie Thomas, marketing manager Antalis UK, commented, ‘The Cyclus paper range enable us to deliver the shade and finish businesses need for their printed communications, such as high-end marketing brochures and mailers, whilst also conveying their green credentials. When compared to the manufacture of non-recycled papers the manufacturing process reduces energy consumption, uses less water, and diverts waste from landfill and CO2 emissions are substantially lower. It is a paper with an environmental story that contributes to a business’s message – superb quality, a beautiful texture and a unique subtle shade.’
