DirectSmile has launched a new cloud-based web portal that generates personalised images for e-mails, providing a highly convenient way to purchase and receive web-resolution personalised images online.
The new service has been developed for those who want to use image personalisation to increase the response rate to their e-mails.
The new platform, which can now be accessed at www.imagepersonalization.com is entirely cloud-based and therefore offers users a practical and cost-effective method to use the benefits of image personalisation in e-mail marketing.
Users can choose between more than 1200 different motifs and will also be able to generate millions of personalised images. Corporate users and e-mail marketing providers will be able to insert the images into their e-mail designs with minimal integration work. All that is needed is a simple API that allows the on-demand request of personalised images through a URL.
‘While personalised images are an established method to add extra value to print pieces, e-mails marketers have been reluctant to use image personalisation due to the lack of easy accessibility and ability to handle high quantities of images. Our service was developed to let marketers and agencies use our technology without the need to host their own servers,’ said Christoph Clermont, head of Development.
