Press On, has become the first customer to place an order for the new HP Latex 360s, launched at Sign and Digital UK.

This is the second first for Press On, who were also the first company to buy a HP LX 3000 printer from City and West End Solutions in June 2013.

Co-managing director, Nigel Webster, said, ‘We work with CWE Solutions when investing in new kit as we trust and like working with them. They understand us as a business and we have been happy with all aspects of service, installation and training.’

CWE commercial director, Graham De Kock, added, ‘We’re really excited about introducing this new range of HP Latex printers to our existing and potential customers.’ 

‘The new inks offer outstanding durability with superior scratch resistance on vinyl and banner and enhanced quality and performance on a wider range of medias. The high ink density options further extend the superior detail and vibrancy to backlit media and textiles. The Latex360 with its ink collector kit also now allows printing directly to porous textiles including mesh banners and flags without any requirement for a liner.

‘In the fast turnaround world of copy shops and print providers, for companies like Press On, the increased speed matched with fantastic and consistent colour and sharp detail will be a real selling point, improving their productivity and quality of output.’