Double sided printing with the HP Latex 360.

City and West End Solutions (CWE) will be showcasing the new HP Latex 300 range at this year’s Sign and Digital UK.

HP is launching the new range at the show, made up of the Latex 310, 330 and 360. The Latex 310 is 54″ wide, and the 330 and 360 both print up to 64″ wide.

CWE commercial director Graham De Kock said, ‘We’re really excited about introducing this new range of HP Latex printers to our existing and potential customers. From small copy shops to medium and large print providers, there’s a suitable 300 for both indoor and outdoor sign and display applications.

‘The new inks offer outstanding durability with superior scratch resistance on vinyl and banner and enhanced quality and performance on a wider range of media. The high ink density options further extend the superior detail and vibrancy to backlit media and textiles. The Latex 360 with its ink collector kit also now allows printing directly to porous textiles including mesh banners and flags without any requirement for a liner. 

‘In the fast turnaround world of copy shops and print providers, the increased speed matched with fantastic and consistent colour and sharp detail will be a real selling point, improving their productivity and quality of output.’

According to the company the 300 range is a market leader in image quality with the HP Latex Optimizer instantly pinning pigments onto the media. 

‘The HP Latex inks are completely free from odours, free from HAPS and require no special ventilation in production areas. Many of our customers are expanding into the interiors market, and the odourless prints make Latex printing the best option for places like schools, restaurants and hospitals where high environmental standards must be met.’ 

Water-based HP Latex Inks combine the characteristics of solvent inks and water-based inks. They produce high quality, odourless prints with the environmental advantages of water-based inks. The inks are completely cured inside the printer to form a durable image that is ready for lamination, finishing, shipment, or display.

Other features CWE considers key to this new range include simple onboard media and ICC profile creation, the highly efficient heat ink curing system, enhanced colour consistency and the ink collector kit for porous textile and borderless printing.