(L-R) Fabio Arruda Mortara, president of Abigraf and Sindigraf-SP, signs the Two Sides ‘Protocol of Intent’ with Martyn Eustace, director of Two Sides UK
Already present in major European countries in addition to the United States, Australia and South Africa, the Two Sides campaign heads to Brazil.
Created in the UK in 2012, Two Sides is a global campaign for promoting the sustainability of print and paper.
‘By joining this campaign, we take part in the most successful global initiative for promoting the sustainability of printed communications. We will work resolutely in order to show that we carry out an activity which is essential to people’s lives and to the proper functioning of society. Not to mention how important our productive chain is in the generation of jobs, incomes, technologies and other added values,’ declared Fabio Arruda Mortara, president of the Brazilian Graphic Industry Association (Abigraf) and the São Paulo State Printing Industry Union (Sindigraf-SP)
Organised by Sindigraf-SP, the launch was attended by the director of Two Sides UK, Martyn Eustace. ‘To have Brazil join the Two Sides network is fantastic news. In 2013 alone, Brazil produced 15 million tons of pulp and 10.4 million tons of paper. It is now one of the world’s fast growing economies and with ambitious new pulp and paper projects planned and in production, Brazil is fast becoming a global leader in forest products. It’s exciting to be able to add the fantastic sustainability story of this country to the facts which Two Sides communicates about the paper and print industries worldwide,’ said Mr Eustace.
The signing of the Protocol of Intent took place at the FIESP (São Paulo State Industries Federation) headquarters, in São Paulo, where the protocol was also signed by 42 associations, which represent the various segments of the industry.
In total, these associations represent over 80,000 companies generating 615,000 direct jobs and with a turnover of approximately 40 billion USD. The National Newspaper Association (ANJ), the National Magazine Editors Association (ANER), the Brazilian Association of Companies with Rotating Offset (ABRO) are some of the entities backing up this initiative.
