Clarkeprint has added to its technology-driven business with the installation of EFI OPS (Online Print Solutions) to bring its e-commerce solutions to new and existing customers.
This investment will be key to helping the Birmingham based company to streamline interaction, and incorporating storefronts, advanced cross-media campaigns, customised online design and full job submission.
The company has more than eight years of experience in e-commerce and is now able to augment its print capabilities with specialised cross media marketing designed for its customers, which includes campaign tracking. This service dovetails neatly with its high-end digital technology, so that highly targeted, interactive communication can be generated across multiple channels.
‘There are plenty of e-commerce products and web-to-print programs available on today’s market, but it wasn’t until EFI’s OPS was recommended to us that we found what were looking for,’ said Rob Dalby, managing director. ‘Having investigated its potential thoroughly, we ascertained that it would suit our company’s plans for continued expansion into managed online services. One element that really stands out is the fact that we can market through OPS, and run campaigns using its ‘mini-CRM’ capabilities. Unlike competitive offerings, it is three years ahead of itself, and that’s vitally important to the way we plan for the future.
