Epic Printing Services has invested in a Scodix S75 digital enhancement press, signing for the machine on Scodix’s stand at Ipex.
The Dorchester-based creative print and fulfilment specialist that works with local and national businesses, including luxury brands Dior and Estee Lauder as well as high street names, Lush, New Look and the auctioneers Dukes, chose the S75 digital enhancement solution to creatively complete production from its B2 six colour Mitsubishi and two colour Heidelberg GTO litho presses and its digital Indigo 5000 press.
‘We are very excited about installing the Scodix and are looking forward to helping clients deliver extremely effective printed pieces within budget,’ commented managing director, Mark Downey.
Mr Downey, said, ‘50% of what we do is in the cosmetics industry and we have been looking for the last two or three years at how we can provide greater value to the printed sheet through building special effects. Traditionally this was expensive with short run work.
‘Our market place is short run high quality print and we wanted to be able to offer additional enhancements that engaged both the end user’s vision and touch. That tactile capability of the Scodix was very important to us. We believe the future of print is engaging more senses than just sight because online does that. Touch and smell are what we will be focusing on.’
As for return on investment he says there are two areas the Scodix S75 digital enhancement solution will perform strongly in. ‘It will deliver greater gross margin and will act as a Trojan horse for new business development. It is not installed yet and it is already a good conversation starter and a door opener.’
This is important for Epic, not least because of the changing print production landscape, ‘For our client base and market place print runs are decreasing. There is growing differentiation within the industry between those business models that seek to produce high volume print at increasingly efficient speeds and those that seek to build variety and creativity into their output.’
