A recent investment in three new HP wide format printers from City and West End Solutions (CWE) is increasing revenues and opening new markets for Tunbridge Wells-based NXP Europe (NXP).
The company purchased a HP Scitex FB700, a HP Designjet Z6200 and a HP Latex 260, all of which were installed by CWE in October and November 2013, and is now in the process of taking on around five more team members in sales, account management and production to maximise the opportunities the printers offer.
NXP works with a broad spectrum of clients across retail, print management, design houses, and IT companies. As part of its growth strategy, the company wanted to both extend its offering for existing clients and expand into new sectors.
Sales manager, Nick Faux, said that when NXP approached the market with its plans for investment, City and West End Solutions not only offered a tailored solution at a competitive price, they also worked with them, making a site visit to help plan how to fit the printers into the environment and space available.
‘We’re now able to go wider and produce outdoor banners, exhibition stands, more POS material, wallpaper coverings, and work with more textiles and fabrics. Since installation we have increased revenue from existing clients and improved productivity for them.’
The 61-inch HP Latex 260 is supporting NXP’s expansion into the growing soft signage market in particular, with its ability to print on a broader range of fabrics as well as paper, film, and low-cost uncoated options. At 98 inches, the Scitex FB700 is enabling NXP to print much wider, and on virtually any rigid and flexible media, with high-quality results. It’s ideal for jobs such as hoardings, POS, exhibition stands and packaging. The Designjet Z6200 replaced an old Z6100, and has increased NXP’s productivity. This photo printer is ideal for backlit signs, retail displays, posters and pop ups.
