Paperlinx has launched a new service, maillinx, which brings users of direct mail together, allowing space in envelopes to be shared by companies who do not use mail often.
By bringing advertisers together, maillinx reduces the overall cost of mailed communications, making them a more attractive and cost-efficient marketing medium.
With the system, sellers can pre-load future and repeat mail jobs and publish these to potential buyers. By selling available space in envelopes to smaller advertisers, bulk mailers can directly reduce or even wholly mitigate the total cost of their mailed communications.
At the same time this allows smaller businesses the opportunity to buy space and advertise within a compatible company’s mailing, offering a cost-effective way to extend their reach and deliver key messages that can be targeted by industry and location.
A ‘letterbox to inbox 2013 report’ conducted by the Direct Marketing Association (DMA) found that people continue to value direct mail and printed communications from brands.
Of those surveyed, 79% of customers admitted that they act on direct mail immediately, almost half opted to retain printed items they have received, and 57% declared it to be the ‘most trustworthy’ of all media channels.
Chief executive, Andrew Price, said, ‘Despite reports of increased costs, shorter runs and a decline in overall volume, the results of the latest BPIF Printing Outlook survey suggest that the UK printing industry is recovering in line with the general economy – and that’s great news for our industry.’
In the current climate, keeping ahead of the competition and moving closer to consumers, has never been more important. Initiatives like maillinx negate concerns about the cost of postal communications, by reducing the overall bill, and tick the box for companies whose environmental focus means they are looking to reduce waste, both of which present a compelling case to print more!’
