(L-R) Barry Stephens, production director, David Laybourne, managing director, and Chris Tagg, sales and marketing director
In a major investment Real Digital International (RDI) has installed two high-speed 128m/min Screen Truepress Jet520 colour inkjet lines to equip its expanding personalised digital print business.
Both presses have been installed in a newly fitted out production hall at its Croydon facility with live jobs planned to be on machine before the end of January.
Headed by David Laybourne, managing director, Barry Stephens, production director and Chris Tagg, sales and marketing director, the company has grown steadily since it began in 2004. RDI has a reputation for handling complex direct mail and loyalty card campaigns which generate significant value for their blue chip financial, retail and telecoms clients.
‘These innovative presses will generate growth for us,’ said David Laybourne, ‘The market for short-run campaigns is increasing and 150,000-200,000 print runs are becoming the norm for fully-personalised colour digital. There is a lot of growth around plastic card fulfilment for loyalty schemes and membership renewals and, as a result, we needed faster presses to enable us to meet deadlines and add more print capacity to the business. Screen delivers the best all round performance coupled with ease of use, maximum production uptime and optimum price. We also wanted a partner that will listen to us, work closely with us and has a long term technology development strategy. Screen’s vision for the future was an important factor behind our decision.’
The 520 mm width, web fed Jet 520s are both equipped with the company’s EQUIOS front end and linked inline to Hunkeler finishing systems. They join a range of sheet-fed and continuous feed digital presses including five Xerox iGen 4s and the original RD inkjet presses.
‘We are more than simply a print business,’ said Mr Tagg. ‘We are an added-value data and fulfilment company where creative dynamic print is just one element of our range of services. Our skill is working closely with customers to understand their supply chain needs and processes and to help them streamline the efficiency and improve the effectiveness of their transactions and campaigns. We help our clients to forge on going personal communication with their customers which delivers benefit to everyone involved. Everybody in the industry talks about innovation, but how many actually deliver it?’
RDI’s expertise in managing data and ensuring end-to-end data integrity and audit trails is driving print volumes, driving growth and, as a result, driving investment in the best automated printing and finishing technology. ‘2014 promises to be an exciting year for us with everything in place to take our business forward,’ said Mr Laybourne.
