Director of Colourset Tom Phelan
A recent purchase of four wide format HP LX260 printers from CWE Solutions, is helping Nottingham-based Colorset to make great strides in environmentally friendly production.
Set up in 2002, the company also has a branch in London. Nottingham houses the head office and a large production area, and London has a top class showroom and focuses on sales.
Director Tom Phelan, explained, ‘We’ve moved to the HP latex printers predominantly for the environmental properties brought by the water based inks. We believe that the eco-drive for recycled and recyclable products shouldn’t cost you the earth, and this issue isn’t going to go away.
‘Our business ethic is strongly rooted in protecting our environment. Pvc and plastic may be cheaper but they just end up in landfill. We believe that by investing in these latex printers they may be a bit more expensive, but we’re doing our bit.’
Colorset works within with most sectors, including retail, museums, sport, property, exhibition, events and interiors. Mr Phelan is adamant that the company is not aiming to become the biggest or tap the mass market, however, instead is known for its creativity and quality.
The four new printers were installed at the end of October 2013, two in Nottingham and two in London. Around the same time, the company took another step towards ensuring quality across the board by adding three vans to increase its fleet to seven with 13 installers.
Having the same production facilities in both of its sites helps the company deliver quality and consistency across UK-wide campaigns. It also works with customers in the Republic of Ireland, Holland, Germany and Spain, and has just expanded into Los Angeles, San Francisco and New York.
