Appleton Signs has installed a Linoprint C751 to meet demand for shorter run commercial work and a high standard of colour consistency.
Currently the company runs a Speedmaster SM 74-5 but production director, Luke Appleton, envisages the business selling this eventually and placing litho work out with the trade.
‘We have already seen our screen side give way to digital wide format and now this beefs up our digital capability on the commercial print side,’ said Mr Appleton. ‘Our company handles work for recognised brands in the cinema, vehicle hire and sports products markets but equally personal and small enterprise jobs, too. We have a UK wide customer base and a high demand for single and spot colour as well as full colour produced to a high quality standard.’
The company undertook an extensive investigation into its options, including demonstrations, and chose the Linoprint because it took them a step ahead in digital and can provide its customers with quality.
‘Heidelberg are fantastic to deal with. They are straightforward and don’t promise what they can’t deliver,’ concluded Mr Appleton.
