How the reception area looked after its re-design
Manifestation print specialists Ltd limited was selected to help re-design the new Rolls-Royce Derby visitor reception interior utilising its Epson SureColor SC-S70600 wide format system.
The printer provides a high quality, smooth gradient CMYK alongside metallic silver and high opacity white.
The company printed the designs onto clear vinyl and wallpaper to tight dimension and quality specifications at its London facility and installed the manifestations on-site in Derby. The result is an impressive space that reflects Rolls-Royce’s high brand values.
The company was the first in the UK to invest in the 10 colour SureColor SC-S70600 wide format printer, Epson’s first 64 inch printer to support white and metallic ink simultaneously. ‘We chose this innovative printer because it combines the ability to print high quality colour graphics together with silver and white on a wide range of materials – all on one machine and in one pass,’ said Seymour Reeves, director. ‘Before the SureColor, we would have had to use multiple printers to create the high quality manifestations that would meet the ultra-high quality brand requirements of Rolls-Royce.
‘Before every project, especially when new technology is being used, there are questions such as: What’s the quality? What’s the production time? How will it look? The SureColor is particularly good at delivering on all of these,’ said Mr Reeves. ‘It enables us to print really good quality and smooth metallic and white gradients, and mixtures of both – effects we couldn’t achieve before. We were given very strict directions on what was required. It was a challenging project including a 15 meter area featuring a continuous graphic, which had to match exactly. Every drop we hang, every piece of manifestation we put up, has to surpass the expectations of everyone involved.’
