Wakefield-based Hippoprint is currently on a programme of replacing its printers with Mimaki machines and has recently added the new JV400-160SUV to guarantee customers next day delivery.
The company offers a wide range of products from traditional business stationery and leaflets, to stickers, pull up banners and t-shirts.
‘Being the first print company in the UK to install a 1.6 m JV400-SUV means we stay at the forefront of the rapid turnaround sector,’ said Anthony Wood, owner. ‘We need the capability to instantly finish prints and get them to our customers the next day.’
He continued, ‘We frequently supply high colour posters and pull up banners with large ink loads but it can be a real challenge to finish them the same day as they’re printed,’ he says. ‘The SUV means we can print and send within a matter of minutes and with 95% of our orders coming late in the day, it takes a little bit of the pressure off.’
With web design skills in house, the company invested heavily in a bespoke back end and started off building a brand that is different in the UK printing market. ‘None of our competitors have Hippoprint’s structure and approach to business. Very few people really understand the value of integrated marketing so we try to practice what we preach,’ concluded Mr Wood.
