Artisan Books, a new company has been established to provide creatives, artists, architects and corporates with affordable high-end books with the HP Indigo 10000 Digital Press.
The company was founded by Francis Atterbury who was partner in the high-quality book printing consultancy, Hurtwood Press. Mr Atterbury uses HP Indigo technology, almost exclusively, to produce the fine art, photography and other artistic books supplied by Hurtwood Press, and has been waiting eagerly for the arrival of a B2 HP Indigo Digital Press that could meet the discerning needs of his new company’s target market.
The new company is launching with its first customers’ books complete and with the orders for these first publications already exceeding Artisan Books’ targets set for the entire year.
‘I wanted to start a business that would offer traditional, high-quality book production, complete with cloth covers and hand-bound pages, but I wanted to offer these books in the larger-size formats that are favoured by the creative industry. I also wanted them to benefit from the same bespoke consultancy and production typical of Hurtwood Press and all at an affordable price,’ said Mr Atterbury.
‘For years now, I have favoured HP Indigo digital printing technology due to its ability to deliver consistently high quality print and cost-effective short-runs and so, to start this business, I needed HP Indigo to develop a press that could print on B2 size sheets. Once I heard about HP Indigo 10000 Digital Press, I knew that it would be the solution with which I could launch Artisan Books.’
