In a bid to revamp its Image range of office papers, Antalis has launched an interactive competition to mark the introduction of a new addition to the range, Image Coloraction.
Titled ‘Image Yourself’, it includes the introduction of new packaging designed to ensure the brand maintains a high level of visual appeal, as well as the introduction of Image Coloraction, an addition that offers 28 colours.
As part of the competition, the company has launched dedicated microsites for end-users and resellers, apps for Apple and Android mobile technology and a dedicated Facebook page.
There is an array of prizes for winners including weekly and monthly opportunities to win TV’s, video cameras, Ice watches, luggage and polo-shirts. The top prizes include nine trips to Brazil; five one-week trips for two people, three VIP trips with a ticket to one of the football World Cup Quarter Finals and the overall top prize of a VIP trip to Rio and a ticket to the 2014 World Cup Final.
End users can enter the competition by taking a picture of themselves with a ream of Image or a picture of a ream and sharing this photograph on the dedicated Image Yourself app, Facebook page or mini-site, http://www.imageyourself.net. Entrants can submit up to eight photographs and can increase their chance of winning by inviting their friends to enter.
Resellers of the Image range get one free entry by registering for the promotion at www.imageyourselfpartner.com where they have access to their own account. All sales of Image products are recorded and points accumulated increasing the opportunity to win prizes. The website also includes information on the Image product range as well as a communications toolbox which allows resellers to promote the end-user photo competition to their own customers. Monthly ‘booster programmes’ will also be launched to support specific products in the Image range.
‘With the ‘Image Yourself’ competition, we wanted to underline our investment in the Image brand which we believe offers unique added value for end users and our reseller partners,’ explained Dan Turner, office papers product manager. ‘It also stems from our desire to support and even extend our Image reseller network and help them grow their business through attractive, original incentives. We look forward to seeing who the lucky winners will be!’
