Flyte Associates Limited a UK based print consultancy has announced that it will add cross media software as a managed service to its existing WIN Program.
Software as a Managed Service (SaaMs) is a new business model giving printers and print service providers the possibility of offering the benefits of cross media to its customers, without purchasing software or the supporting IT infrastructure.
This will significantly increase the number of companies who can offer these new value added services as at present, many lack the technical or sales skills to make a capital investment in software without a clear return of investment.
‘Although excellent cross media solutions have been available for many years, delivering their capabilities as a ‘managed service’ and going with printers and PSPs to their customers, to present the benefits of a fully integrated marketing solution means that many more will be able to trial multi channel delivery with a number of end customers before deciding if they want to purchase the software and manage it themselves. This will considerably grow the number of print providers who can offer full cross media capabilities,’ said Marian Stefani, managing director.
