For more on what’s on at Hunkeler Innovation days click here
Mail solutions provider W+D will be showcasing its mail solutions portfolio at Hunkeler Innovationdays. Demonstrating the power of the envelope and the effectiveness of physical direct mail, visitors to the W+D stand will see four key products exhibited via detailed presentations, including the Timos Totally Integrated Mail Output Solution.
The Timos delivers envelope manufacturing, individual printing and inserting all in one pass, enveloped on the fly.
Also being shown on the W+D stand is the W+D 320, a high quality envelope production system that is capable of in line cutting, foil patching, scoring and perforating envelopes for short runs at speeds of up to 21,000 envelopes per hour. In addition there is the 234d, a robust, industrial grade, high speed four colour (CYMK) inkjet envelope overprinter that can run up to speeds of 30,000 envelopes per hour, while the BB700 device is the fastest machine in the company’s inserting product line, processing formats from C6 up to B4 at 16,000 cycles per hour.
Thorsten Jost, vice president sales and marketing, said: ‘Well targeted direct mail is proven to be effective in driving response, and independent research from Neilsen supports this. The study reveals that the printed envelope represents the most effective mailing option compared to e-mail, self-mailers, wrappers and standard envelopes, delivering the highest recall value and at 84.5%, it has the highest open and read rate of all media. Moreover, no other mailing variation motivates recipients more to pass on content to friends and acquaintances. These findings point to significant opportunities for commercial direct mail producers and marketing services providers to increase quality and productivity of printed envelopes, and to incorporate sophisticated personalisation to add further impact.’
Hunkeler Innovationdays, 11 to 15 February 2013, Messe Lucerne, Switzerland. For more information click here
