The countdown to Ipex continues – but Xerox has become the latest big name to drop out.
There will be no Xerox stand at Ipex 2014, when it opens for the first time at London’s Excel.
The company was set to be a major exhibitor, but Jeff Jacobson, president of Xerox Global Graphic Communications, has revealed through a pre-Christmas blog that the company has ‘decided not to participate in Ipex 2014’.
‘In times of change and transformation, one is given the unique opportunity to look at things differently – to step out of the comfort zone and take a different look at how things get done,’ he began the blog. Mr Jacobson went on to say that the organisation was ‘re-evaluating how best to reach customers and prospects’. Customers want to ‘connect with us in different ways, with regional and personal engagements’, he said.
This new mode of interaction includes social media such as Twitter, Facebook and blogs, the Xerox Premier Partners Network, virtual trade shows, and webinars.
