A sample screen from the Direct Smile movie facility.
Cross media marketing and image personalisation software developer DirectSmile has introduced personalised movies for the first time.
The company is already well known for its still image personalisation software, which can form names and messages from elements such as aircraft contrails or shells on a beach. The new ability uses the high rendering performance of its server technology to generate personalisation of moving images in real time. It uses the same principle, with the movies being generated as a sequence of personalised still frames that are played in rapid sequence, with the option of looping.
The company said that a movie comprising 135 frames can be generated in less than five seconds on a single server.
‘All recent methods of video personalisation required enormous amounts of data and this leads to time-consuming production and costly IT services,’ said Christoph Clermont, head of development at DirectSmile.
The company predicts that video personalisation can now be used effectively for business and marketing. Personalised videos generated by DirectSmile can be simply integrated in any website and into cross media campaigns, it said.
The new real-time video personalisation functionality will be available as a component of DirectSmile Integration Server Version 5.1 from Q1 2013. You can preview it live online with your own name or message at www.xmedia-movies.com.
Contact: www.directsmile.com
