Dscoop, the Digital Solutions Cooperative for HP graphic arts customers. pronounced its first European conference a success. Held earlier this month in Barcelona, it attracted more than 500 attendees from the EMEA (Europe, Middle East and Africa) regions.
It offered three learning tracks: commercial print, label & packaging and business, sales & marketing; as well as a solutions showcase.
‘As conference chair to the Dscoop EMEA inaugural event, I leave with an immense sense of pride and joy. Having planned this conference for the last 18 months we had questions,’ said Jon Tolley, managing director of Prime Group (Nottingham). ‘Since the very first discussions we have asked ourselves if this could be done in Europe, the Middle East and Africa. Can we really share? What is a great location for the party? Does the content match our expectations and standards? Have we thought of all finishing touches? Having seen all this unfold right before my eyes has been nothing short of amazing.’
During the conference, attendees were introduced to new customisable marketing tools and newsletters, which are set to be released next month to assist in education their customers. Dscoop members will be able to utilise these presentation tools to aid in the delivering of messages on the power of digital print, one to one personalisation and VDP via professionally produced, multi-media formats.
Another anticipated tool is the launch of the ‘Dscoop Digital Print Locator’, which will feature two content paths. One will be aimed at printers to foster local and global partnerships across its 7000-strong membership in 70 countries.
There will also be a client facing path that showcases members’ to generate sales and promote their businesses to the marketing and design community. ‘The real power of the Locator is that now members are part of something bigger- a large and robust global network which is something that has proven to be successful by this conference ,’ said Eric Hawkinson, Dscoop executive director.
Contact: www.dscoop.org
