Digital print service provider Printed.com has added direct mail campaigns to its website ordering services.
It said MailShot Manager is a powerful new tool which makes targeting sales prospects via direct mail easier and more cost-effective for businesses. This provides ‘a comprehensive, and high-quality, online database’ which enables businesses to reach a highly targeted list of recipients, generated to a customer’s requirements.
Suitable recipients can be selected from a broad cross-section of people and businesses, which it claimed equates to more than 40 million potential targets. A list can be created through various types of criteria such as turnover band, number of employees and location of the company. Search filters for individuals and households include gender, age, postcode, occupation and annual income.
Customers can then have their direct mail printed and delivered via the printed.com website with the entire process managed by MailShot Manager.
Printed.com’s equipment includes an HP Indigo 7500 and a 5500 digital production oresses, plus an HP Scitex LX600 large format latex ink printer, a pair of HP 9000s low solvent 60 inch inkjets and a 60 inch HP Designjet Z6200 aqueous inkjet.
Nicholas Green, founder of printed.com, said: ‘MailShot Manager is the ideal, cost-effective solution for businesses to reach their target customer through a simple, closed-loop system. It simplifies a potentially time-consuming and costly process and provides growing businesses with an unbeatable proposition which offers access to a wide breadth of sectors. We are committed to innovating within the print industry which is one of the key reasons we have developed this revolutionary tool.’
Contact: www.printed.com
