MIS and marketing software company Clarity Software has been approved as an associate member by the British Sign & Graphics Association.
‘Clarity Software is the first business of its kind to join the BSGA and their membership brings something completely new to the Association,’ said David Catanach. ‘We are delighted to welcome them as an Associate Member. Their customer relationship and management information software systems already have a considerable track record in our industry and the fact that they have joined the BSGA is a demonstration of their on-going commitment to the sign industry.’
The company said it aims to share its knowledge of the industry as openly as possible with members, as it comes from a viewpoint not necessarily experienced before. ‘We aim to provide BSGA members with as much background information as possible to help them manage their processes more efficiently, explained MD Richard Gamlin. ‘We don’t make signs ourselves, but with our software we help thousands of sign makers make them for less costs and higher margins, increasing their bottom line profits” Richard continues. “We are determined to help the industry thrive in both the short and long term.’
Clarity has built a library of documents which will help members understand how software is used to streamline processes and drive efficiency.
“We’ve documented our experience in white papers and customer case studies which members can download and read for free whenever they choose,’ said marketing manager Emerson Welch. ‘Our jargon-free white papers are a great way to share the theory with those that may not have used MIS or CRM software before. And case studies give the real-life benefits of software delivering value, including personal comments from sign and display professionals who have used it to simplify processes and generate more higher-margin business.’
Contact: www.clarity-software.com
