EFI has acquired Online Print Solutions (OPS), a developer of web to print storefronts, dynamic publishing and cross media marketing systems.
OPS software will become part of EFI’s Productivity Software portfolio. EFI said it intends to continue to offer both its own Digital StoreFront (DSF)and OPS products to the market, and in the near future, integrate key OPS features and technologies supporting cross-media marketing and variable data printing into the EFI DSF platform, as well as with its MIS software.
It also plans to integrate the OPS platform into its Fiery digital front ends, so that OPS clients will have ‘seamless connectivity’ to Fiery driven printers from the likes of Canon, Konica Minolta, Ricoh and Xerox.
‘We see great potential in continuing to expand our offerings in web to print and further leverage our unique ability to provide an integrated workflow with our MIS systems and our industry-leading Fiery controllers,’ said Marc Olin, senior vice president and general manager of EFI’s Productivity Software division.
OPS, which consists of privately held DataCreation Pty Ltd, an Australian company, and Online Print Marketing Ltd., an Irish company, has offices in Dublin, Ireland, in Boston, United States, and Sydney, Australia.
One of its resellers in North America is Kodak, which in March said it would also start to offer the OPS storefront system in Europe. EFI said this relationship will continue.
Contact: www.efi.com and www.onlineprintsolutions.com
