A free smartphone App has been launched in support of the Cross Media 2012 show, which will be held in London early next month. The app is available for Android or Apple iOS devices and contains information about the latest news, social media feeds, seminars, exhibitors, speakers, interactive show floor map, and up-to-date travel and traffic information.

Users can map out their visit to the event advance, using the ‘My Schedule’ feature. They can select seminars they wish to attend and save them in one place, creating a virtual diary, as well as displaying an interactive map of the show floor. There’s also an overview of the Cross Media’s exhibitors and theatre programmes, with information on vendors, seminars and individual speakers.

Cross Media will be held on 3 & 4 September at the Business Design Centre, Islington, London N1.

Contact: www.crossmedialive.com