More details have been announced about the free seminars at the two day Cross Media show, which will be held in London at the start of September.
Placing an emphasis on education, the six theatres will address challenges and opportunities in cross media campaign through presentations and panel discussions of speakers from global brands.
The Cross Media theatre, sponsored by Xerox and XMPIE, will cover the integration of digital and traditional marketing channels to drive customer engagement and increase revenues. Split across two days, the seminars will include speakers from Crew Clothing, Expedia, Financial Times, Justgiving, Microsoft, Sony, MTV and the Guardian.
On day one there will be seminars from industry experts about data management across multiple channels to support integrated strategies. Presentations will look at the fast evolving cross media landscape and the skills involved delivering these campaigns, as well as the technology available now or being introduced.
Jacob Aizikowitz, the president of Xerox-owned XMPIE, will kick off the seminar programme on day one with ‘1:1 Multichannel Communications: The New Meaning of the M in MSP.’Hesaid: ‘Marketing has changed from the cost-effectiveness of using mass media for reaching huge audiences, to the results-effectiveness of engaging individuals in a 1:1 dialogue across multiple communication channels. Realising that this entails combining the physical (i.e. print) world with the virtual world, and making the right investments in technology, people and possibly partnerships or acquisitions, is the key to strong, lasting results for advertisers, communicators and service providers, who aspire to lead and succeed in this digital and social age.’
Day two’s visitors to the Cross Media theatre will hear all about engagement with customers throughout the marketing lifecycle and developing attribution models in order to measure the effectiveness of marketing channels and driving future strategy. In addition, Adobe will give a presentation on attribution modelling for a cross media campaign to determine ROI and justify investment.
Cross Media will be held on 3 & 4 September at the Business Design Centre, Islington, London. Free pre-registration for the event is now live.
Contact: www.crossmedialive.com
