ROI360 will introduce its latest web to print Marketing Portal solutions at the Cross Media show in early September.

Marketing Portals are designed to allow print, PDF, data (upload and acquisition), email and ‘cross media’ to flow into client’s own systems such as MIS for printers, or CRM/ERP for marketing departments.

Cross Media in Marketing Portals is a module which allows email or PURL campaigns to be delivered from within marketing portals, making the channel accessible to end users without the need for manual intervention. Cross Media applications might include local event campaigns, sales promotions, intelligent response driven DM such as campaign generated tickets, tokens and vouchers.

Visitors to the show stand at the Business Design Centre in London will see for the first time the new Data Acquisition Module, which can source consumer data from almost 40,000,000 Experian records. This lets users target recipients from a range of profile options, including geographical, demographical, lifestyle, property or financial filters. The solution helps local marketing ‘stakeholders’ to target, and test, offers to likely respondents and provides a new revenue opportunity for printers and creative agencies, according to ROI360.

For printers interested in web to print incorporation with MIS, the company will also be partnering at the exhibition with Shuttleworth Business Systems to highlight ‘seamless two way integration’ between ROI360’s Storefront web to print solutions and Shuttleworth’s MIS. This automatically creates jobs in the Shuttleworth MIS and posts real time order status details to Storefront.

Simon Ellington, commercial manager for ROI360, said: ‘We recognise that marketing has moved on and, at ROI360, our marketing portals have evolved to meet these changing needs. By removing the complexities traditionally involved in technologies such as cross-media PURL campaigns and intelligent data acquisition we are helping marketers to pack a greater punch, but remain relevant at a local level. The print service providers and agencies that are embracing this are already seeing the results with new, self serve revenue opportunities that simply didn’t exist to them before these new developments.’

Contact: www.roi360.co.uk