The mediaPro marketing event is to be incorporated into September’s inaugural Cross Media 2012 show in London, following its purchase by the latter’s organiser Informa Print & Media Group.
MediaPro 2012 was to have taken place at Olympia in late October. It was first held in 2009, aimed at media professionals understand the shifting landscape of multichannel marketing.
Cross Media takes place at the Business Design Centre in Islington on 3 & 4 September. It is aimed at marketers and agencies, with the aim of helping them to ‘discover how cross-platform campaigns can improve ROI, and for traditional print and media owners to understand the commercial implications and opportunities for their businesses.’ The free toattend event features six seminar theatres, over 70 speakers and more than 80 exhibitors.
Nick Craig Waller, event director for Cross Media 2012 and marketing director for Ipex 2014, said: ‘mediaPro is a well-known event brand for the media and marketing community, and we are delighted to be able to integrate it within Cross Media 2012 this year. This will enhance the educational content that we can offer visitors from the marketing community. The agency, marketing, publishing and creative visitor audiences that have gravitated to mediaPro since its launch will find all the guidance and inspiration they need at Cross Media 2012 – it’s a perfect fit.’
Trevor Crawford, Informa group director, added: ‘This acquisition reflects Informa’s ongoing commitment to the print and media sector, and we look forward to further developing the Cross Media brand with the view to becoming an integral part of Ipex 2014.’
The acquisition of mediaPro is limited to the brand assets and intellectual property. No personnel will move to Informa Group.
Contact: www.crossmedialive.com
