Tim Boore, digital sales consultant
Tim Boore has joined CMYUK as digital sales consultant. He is well-known for his creative, structural design and process implementation skills with industry-leading software and automation tools.
Prior to taking on this role Mr Boore was head of digital technologies at Image Factory, where he worked for 19 years and was responsible for converting all analogue screen printing lines over to digital.
Robin East, managing director at CMYUK, said, ‘To develop long-term strategic partnerships with customers, you have to understand how they think, their challenges and give them technology solutions that are aligned to their future business strategy. Tim is the perfect individual to deliver that approach.’
Mr Boore commented, ‘Customers have empathy speaking to sales people who have lived and breathed production. I was responsible for integrating various printers and I also implemented six digital web-to-print online stores using EFI Digital StoreFront, Esko ArtiosCAD and Automation Engine. I know my integration knowledge will greatly assist customers with their goals in automation, enhancing efficiency and increasing profitability.
‘The market is evolving and I see print becoming more and more personalised in POS, with huge growth in both soft signage and décor and design,’ he added. ‘This is one of the key factors that drew me to CMYUK. To keep up with that changing market and help develop customers, you need the right equipment and materials portfolio, demonstration, training and support infrastructure; CMYUK leads on all fronts.’
