The Precision Connects platform can now turn market insights into omnichannel content and graphics
Marketing service provider Precision Marketing has adopted Chili publisher, the Universal Graphics Engine, as the composition engine for Precision Connects, an online real estate marketing platform.
The Property Connects platform directly connects real estate agents and property developers with house sellers, buyers, and renters within a database of over 20 million contacts.
‘We wanted a solution that could provide a complete user journey for our customers today and in the future,’ said Gary Howard, CDO. ‘But finding a solution that could deliver the right combination of user experience and data-driven performance was a challenge until we found Chili publisher.’
The Precision Connects platform can now turn market insights into actionable data that is processed through Chili publisher into omnichannel content and graphics.
Mr Howard added, ‘It has turned our solution into an online marketing hub our clients rely on to store all their marketing collateral.’
By automating the direct mail process, the company can deliver higher value to clients and increase the margin on each item they produce. The company now receives production-ready files 24/7 without any human intervention. After operating Chili publisher for three months, there has been an 80% reduction in file creation time, and time to press and mail has gone from two days to two hours.
‘By combining Chili publisher with our digital printing capabilities, we anticipate that we can soon move to a lights-out operation. The UGE is helping us scale to high volumes, which means we can expand our business and venture into new vertical markets,’ Mr Howard concluded.
