Vinehall Displays has provided Coca-Cola with a full wrap and the ‘biggest bow possible’ for the soft drink company’s festive kiosk in Northern Ireland.
Part of Coca-Cola’s ‘Holidays are coming’ campaign, the displays were printed on Roland DG Soljet Pro 3 and Pro 4 production-focused wide-format printers, and have been installed at the Europa Buscentre in Belfast. Vinehall also provided a 2m high bow with halo-lit 3D letters.
The Christmas campaign follows a Halloween project for the same client, which saw the Europa Buscentre kiosk turned into a spooky haunted house. Featuring a skull graphic that imitated a shelf wobbler with red eyes lit with LEDs, the project also included Fanta logos installed 15mm off the wall with a halo LED lighting effect.
Both of these jobs were completed on Roland systems. The Soljet Pro 3, installed ten years ago, has been running for one-third of Vinehall’s 30-year lifespan, while the Soljet Pro 4, installed in October 2012. The latter is used by graphics companies around the world to produce signs, posters, banners, vehicle wraps, labels, decors and even fine art reproductions.
Commenting on the machinery, Gerard McElhinney Jnr, director at Vinehall Displays, explained, ‘We had been considering a flatbed printer but saw a demonstration of the Roland Soljet Pro 3, and discovered it ticked a lot more boxes for us than the flatbed. We ran some sample files and found that the quality was very, very good.’
