Direct mail fulfilment specialist Bakergoodchild has installed a Xerox Iridesse Production Press to enhance its colour and embellishment capabilities in order to meet increasing customer demand for ‘more vibrant and pure colour finishing technologies’.
The six-colour press, introduced in Europe last year, can print metallic gold, silver, white or clear toners in addition to the usual CMYK at its rated speed of 120ppm and supports long-sheet printing at up to 1200mm. As well as being able to offer eye-catching iridescent metallic colour effects, the Birmingham-based company is interested in the unit’s multi-pass capability to create watermarks and security features via clear toner and ‘dimensional’ printing.
Commenting on the investment, Bakergoodchild sales director Adam Stafford stated, ‘This new production press provides us with the potential to offer enhanced digital printing in house and increase our capacity and capabilities. By being the first company to have this press in the West Midlands signifies our intent to be a pioneer mailing house in the UK.’
He continued, ‘With the increase in customer demand that we are seeing from sectors such as retail and more and more key seasonal events, this investment will allow Bakergoodchild to increase our bandwidth to not only handle the work flow but also allow us to add a touch of sparkle to client work.’
The Iridesse press at Bakergoodchild has dual high capacity feeders and bypass and inserter units, allowing up to eight different stocks to be used in one job, or a combined total capacity of 12,500 sheets. It was supplied through Xerox reseller Pinnacle Complete Office Solutions.
