Drytac Europe has appointed two new regional sales managers to support its expanded dealer network. Ian Farrand and Dave Newbery will oversee Drytac’s business development in the north and south of England respectively.
The manufacturer of self-adhesive materials for the large format print and signage markets has significantly expanded its distribution channels, with Perfect Colours, Soyang, Granthams, Sabur and CSL Digital joining existing sales partner Antalis.
‘Having worked in distribution for the last 25 years I am thrilled to have joined Drytac,’ said Mr Farrand. ‘I am looking forward to my new role of regional sales manager where I am extremely keen to grow the business for Drytac in the north of England and feel that my years of experience and knowledge will be invaluable.’
‘I am excited about Drytac’s innovative ideas and about the luxury of having a true direct access to our lab and coating lines,’ added Mr Newberry. ‘Drytac is also a very technical company in what we do – we design and create products rather than just assembling them – which appeals to me.’
