Konica Minolta plans to host another ‘Innovation to Implementation’ event in the autumn, after the success of May’s inaugural occasion.
From 21–23 May the company welcomed guests to its Milton Keynes premises, showcasing ‘how integrated communications help customers offer new value, competitive edge and enhanced profitability’.
Partners at the event included IPIA, Epson, Morgana, Vivid Laminating Technologies, professional print user community group Prokom and EFI.
One visitor to Buckinghamshire was Paul Bashford, owner of Lakeside Printing, who purchased a Vivid MatrixMX530DP laminator whilst he was there.
‘The problem with us printers is we carry on in our own little world – leaflets, brochures, fliers and so on – but don’t see the bigger picture,’ Mr Bashford said. ‘This event was eye-opening and educational, and I learned so much, for example about augmented reality and marketing automation. We all have to look at printing in a new light, particularly when designers and printers now have to come together. It’s an exciting future, certainly not boring, and print is growing again.’
Konica Minolta commissioned Northampton-based Eazyprint to produce marketing material for the event. This included a unique invitation embellished with metallic foiling effects created using the new Vivid Metallic system and with a televison screen targeting customers with a personal video.
The final date of the second event has yet to be confirmed, but it will take place this autumn.
