Rocket Graphics has purchased an EFI Vutek FabriVu 340 dye sublimation printer as it looks to expand into the retail sector.
The Watford-based company, which has recently won accounts with high street mainstay River Island and the Cricket World Cup, installed the FabriVu textile printer at the beginning of May. The machine replaced an old MTEX inline sublimation printer.
The purchase is part of a £700,000 spree the company has gone on in recent months which has also seen it bring in an EFI Vutek LX3 LED printer, two Mimaki UCJV300-160 UV inkjet printers, a Klieverik calender and two Graphtec FC8600/160 vinyl cutters. All the equipment was purchased via Reading-based distributor CMYUK.
‘Purchasing the FabriVu was a no-brainer, it’s a lot more reliable, and is opening up new areas for us,’ explained sales director Anthony Rider. ‘Investing in Vutek printers gives us colour consistency across the board, which is something we need especially when, with some jobs, we’re outputting 800 items on different materials, and all the colours have to be the same.
‘CMYUK has always given us good advice. We’ve never gone out and bought a bit of kit for the sake of it, everything is considered.’
