Research commissioned by ISA-UK, previously the British Sign and Graphics Association, has revealed that optimism is high in the sign and graphics sector.
Despite the uncertain political times, 58% of people who took part in ISA-UK’s survey reported that business turnover has increased in the past year, with a further 24% saying it has remained constant. 53% have seen customer numbers increase during the past 12 months and 31% said they have stayed the same.
In terms of profitability, 46% of respondents revealed that they have seen profits increase in the last year, with an average increase of 28%. A further 26% of respondents said that profitability hadn’t changed.
‘This is the first time we have commissioned industry-wide research and the results have been extremely interesting and positive,’ said ISA-UK director David Catanach. ‘More than half (57%) of the business decision makers who completed the survey agreed that there is plenty of work available in the sign and graphics industry and a 51% said that they think the industry is thriving.’
‘The list of services that professional sign companies provide these days is vast,’ Mr Catanach continued. ‘Whilst 76% report that general signage is still one of the most profitable elements of their business, specialist areas such as vehicle wrapping, interior décor and illuminated signs are also key.’
The survey was of 112 people, 42% of whom were ISA-UK members.
