Image Magic, a Tokyo-based print service provider, has installed two Kornit Avalanche Poly Pro Systems, expanding its digital direct-to-garment capabilities to include polyester and poly-blend fabrics.
The company, established in 1995, serves some of Japan’s leading apparel brands and corporate customers. It has long sought an alternative to slow and inconsistent means of printing onto synthetics and has therefore invested in Kornit’s Avalanche Poly Pro, a direct-to-garment printing system designed specifically for such materials.
‘We have long printed cotton materials on demand, but delivering polyester shirts and sports apparel in a consistent and timely manner remained a challenge,’ said CEO Makoto Yamakawa. ‘Kornit’s Poly Pro system offers the best possible quality, at a speed to match our recent increase in orders, which we expect will continue as more major sports events, most notably the Olympics, come to Japan.’
‘I was impressed by the smooth hand feel,’ added director of development Yutaka Bono. ‘The Poly Pro is ideal for handling a wide variety of products in small quantities, which should help us attract new customers, particularly from the sports industry.’
‘Kornit is breaking down boundaries between what the consumer demands and what print shops can deliver at the speed of e-commerce, and our Poly Pro system embodies that effort completely,’ said Andy Yarrow, president of Kornit Digital Asia Pacific. ‘Image Magic has achieved considerable growth by giving consumers what they want with a smart, lean business model, and we are proud they’ve chosen Kornit as a partner in taking their next steps forward.’
